Streaming has altered the way we listen to entertainment. Rather than waiting until a certain time of the day, viewers are now demanding on-demand content–at any time and place. One platform which is progressively getting popular in Germany is WOWTV. It has been repositioned as a more flexible, more premium and device-accessible product, previously known as Sky Ticket.
This report takes a more detailed look at WOWTV, its content library, pricing models, partnerships, and customer experiences. Knowing its positive and its negative, you will be able to determine whether WOWTV is the streaming service that you need at home.
What is the Reason behind changing Sky Ticket to WOWTV?
Sky Ticket already had a reputation of providing access to movies, series and live sports but they often struggled to find a way of distinguishing themselves as the industry was becoming more competitive. The repositioning of the brand to WOW was intended to simplify the brand, streamline the subscription models and reflect a more user-sensitive and modern way of thinking.
The change was not only cosmetic. Under WOWTV, Sky Germany wanted to get rid of its old image and provide a service capable of competing with international players toe-to-toe. The new name, as well as simplified packages, has made the platform more accessible and attractive to most subscribers.
What Can You Watch on WOWTV?
Movies for Every Taste
The addition of blockbuster titles by WOWTV shortly after they were released in cinemas makes the platform look fresh and attractive. You may enjoy thrillers, comedies, romances, family movies, but there is something new to explore anyway.
Top-Tier Series
One of the best features of WOWTV is access to high profile series, especially those of HBO. Whether it be epic fantasy sagas or scathing political shows, subscribers receive films which are frequently world-renowned cultural discussions. Razin and European content, as well as original Sky productions, expand the platform catalog along with HBO.
Sports Without Compromise
WoWTV has the best opportunity where its sports offering is concerned. Bundesliga, Premier League, and Formula 1 are all available to subscribers live. Football fans get to watch some of the marquee matches whereas racing fans get access to immersive extras such as team radios, various camera angles. This well-developed technology makes viewing of these sporting events much better than the traditional ones.
Watch Anywhere: Supported Devices
Accessibility is one of the strong points when it comes to WOWTV. The platform is compatible with a wide variety of devices, which means that subscribers can view their favorite content at home or on the go. Supported devices include:
- iOS / Android smartphones and tablets.
- Large smart televisions producers such as LG, Sony, and Samsung.
- Amazon Fire TV, Apple TV, Chromecast and Roku.
- PlayStation and Xbox game consoles.
- Through computers through special applications.
This device compatibility ensures that WOWTV is compatible with the new age lifestyle, whether you like watching movies on a large screen or prefer watching a sporting event on your mobile phone.
What are Subscription Packages?
WOWTV also focuses on pricing, which means that the different prices are based on the viewing patterns:
Movies & Series package: This includes films and television shows at either a monthly fee or a discounted annual fee.
Sports Package: Includes football, motorsport and other event fans, and is available as a monthly or annual package.
Both Entertainment and Sports: A complete package which combines entertainment and sports.
WOW Premium Add-On: Upgrades the base packages by eliminating advertisements, enabling Full HD, providing Dolby Digital 5.1 sound, and enabling two-screen streaming at the same time.
In contrast to a lot of its traditional competitors, WOWTV has retained its subscriptions as cancellable. This flexibility of pay-as-you-go is particularly attractive to customers who do not like to be committed to long-term contracts.
Promotions That Add Value
Another area that WOWTV has excelled in is marketing. Partnerships with big brands come up with catchy campaigns which attract more people than the usual streamers. Another example of this is a recent promotion with McDonalds giving customers free streaming time by rewarding them with a sticker collection system. Meanwhile, alliances with electronics vendors such as Samsung packaged WOWTV access with new devices.
Such creative campaigns not only increase visibility, but also provide potential users with a low-risk trial of the service.
Subscribers choose WOWTV because of the following reasons
Wide Content Variety
The incorporation of blockbusters, hit series and live sports into a single service makes WOWTV a level of variety many competitors cannot match. This makes it a favorable one stop solution.
True Flexibility
Being able to cancel monthly subscriptions without reimbursements is a welcome change, compared to the old TV contracts. It gives subscribers the ability to customize their entertainment options to their lifestyle.
Broad Device Support
Whether on mobile phones or game systems, WOWTV means that you can carry your entertainment with you everywhere.
Enhanced Sports Coverage
The extra features that the platform offers especially to sports fans during live events are very popular and make the fans feel being at the stadium or on the racetrack.
Where WOWTV Needs to Improve
The feedback provided by customers helps highlight a few problems that the platform needs to solve to improve its reputation:
Reliability of the App: Some users also complain of crashes and glitches especially in some devices.
Video Compression: As the content streams in Full Hd, there are instances where compression artifacts appear in action-intensive broadcasts like live sports.
Flexibility of the language: Not everyone can always rely on the possibility to switch between the German and the English audio track and the subtitles are not always accurate.
Cancellation Confusion: Despite the fact that subscriptions are technically cancelable at all times, the process is not as transparent as it should be.
Fixing these problems would contribute immensely to transforming trial users into long-term loyal customers.
How Popular Is WOWTV?
Traffic data indicate that the WOWTV is realizing a stable growth. Its site attracts millions of visits every month, and most of its audience are located in Germany. Minor but significant shares are also contributed by Austria, Switzerland and international users.
This market lead in its domestic market is a positive sign that the rebranding effort has paid off, as WOWTV has been able to establish a more distinct identity within the crowded streaming market.
The Path Ahead for WOWTV
In Germany, competition in streaming is stringent and international players are investing massively in the domestic market. The success of WOWTV will largely be based on its exclusive focus: to provide entertainment and live sports as a single product.
The second possible step would be to make the apps more functional, more likely to have audio and subtitles, and to ensure an improved cancellation process. As long as WOWTV keeps polishing its service, it will be able to become a household name in Germany streaming.
Conclusion
WOWTV is an effective re-branding of Sky Ticket as a contemporary streaming platform that brings variety and flexibility to the table. It offers something to almost all viewers with a mix of Hollywood blockbusters, international series and premium sport events. Its cross platform status and the flexibility provided by its subscription packages makes it better placed to compete against streaming providers in Germany.
Yet challenges remain. Technical, language, and customer care requirements must be addressed in case WOWTV would like to compete at the top. Regardless of these obstacles, the platform already draws millions of viewers and does not seem to be losing momentum.
With a plethora of choices, it is clear that WOWTV can distinguish itself through the ability to access entertainment and sports on the same platform with convenience. Any individual, who wants to have a blend of both diversity and freedom in their streaming platform, must give WOWTV a second consideration.
