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How to Expand Your Web Design Services to Include Copywriting

squarespace.com

A person using a blue typewriter to write
Strong website copy is crucial for attracting visitors and enlightening clients about a company’s mission. It enhances your client’s branding, conveys their narrative, and creates the tone of their website. It serves as a complement to beautiful design and plays a significant role in search engine optimization (SEO) and website discoverability for your client.

Having copywriting knowledge in your back pocket may help you as a creative professional elevate your offering and income. This manual deconstructs the fundamentals of copywriting so you can produce compelling text for any website you design.

Describe copywriting.
Writing text for marketing products such as websites, email campaigns, advertising, brochures, flyers, and more is known as copywriting. Well-written copy aims to evoke visitors’ emotions and inspire them to take action, such making a purchase of a good or service, in addition to communicating a company’s story. By delivering clear messaging, it can help improve user experience and support your client’s SEO strategy.

Your ability to write website copy effectively will make you a sought-after partner to any customer. It can also significantly increase value by offering a service that your customers might require.

advantages of copywriting expertise
Good website copy is important. Knowing how to write copy for your client will enable you to improve the clarity with which they convey their company’s mission.

By improving your offers, adding copywriting to your list of services can support your design job. Additional advantages are:

ensuring that the website of your customer conveys the desired message.

charging extra money for a service bundle that is more complete.

adding copy to your attractive website that motivates visitors to take action.

using keyword research and enticing wording to raise your client’s SEO ranking.

By combining design and copywriting, you may save your client time and effort.

Construction of Fluid Engine

With the launch of Fluid Engine, our newest drag-and-drop editor, we made the largest change to our core website editing experience in ten years last month. Squarespace’s current editing interface has been reimagined with Fluid Engine, which greatly enhances usability when arranging blocks on a page and opens up new creative opportunities. In order to provide freeform management of layouts while avoiding frequent difficulties associated with absolutely placing objects, we wanted to lean into well-known concepts for moving and resizing. In addition to going over a few technical and user experience concerns that were crucial to the creation of this feature, this blog post discusses how we came to the implementation.

Fluid engine grid with “Create Your Website However You Wish” text, graphics, and buttons.
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